Innovation of Chinese pastries, research and development of Beijing-style tea drinks, the launch of peripheral cultural creations, riding on the "guochao", a number of old capital city through cross-border innovation, showing the competitiveness of the new consumer market, but also successfully attracted many young fans.
-NO.01 Beiping Ice Factory(Huayuan North Road)
Since its opening in August last year, Beiping Ice Factory, located at 25 North Huayuan Road in Haidian District, has become a Netflix spot for many people to hit.
As the first offline experience store of the 86-year-old local brand Beibingyang, the nostalgic butter cookies in iron boxes, Yili vitamin bread wrapped in wax paper, and the original Beibingyang soft drinks that have remained the same for decades, as well as innovative drinks and popsicles, have attracted "old Beijingers" of all ages to come to the store to find The store attracts "old Beijingers" of all ages to search for memories and taste the guochao. Creative products of all kinds attracted the attention of many young people.
This experience store covers an area of about 300 square meters and is divided into two floors. From the outside, this two-story building is "minimalist", and the two "big white bears" outside the door are particularly eye-catching, and people passing by can't help but take pictures.
Address: No.25, North Huayuan Road, Haidian District, Beijing
-NO.02 Beijing daoxiangcun No.0 store
Beijing Daoxiangcun No. 0 Store is located at 152 Dongsi North Street, the address is the original site of the first business department of Beijing Daoxiangcun South Flavor Food Store reopened in the 1980s, which has special significance in the era.
The " No. 0 Store" is positioned as a traditional food culture experience hall and has been newly designed with decorative symbols closely related to traditional pastries such as auspicious clouds and hammering tools; a tea bar has been added, where you can experience a Chinese tea break with the fusion of Beijing-style tea and special pastries, and you can directly see the process of making pastries on site in the operation room through the glass window.
Since its opening, traditional delicacies such as baked beef tongue cake, retro eyebrow meat dumplings and chic date palm pastry pillows have captured the hearts of many young consumers.
Address: No. 152, Dongsi North Street, Dongcheng District, Beijing
-NO.03 Liubiju (Qianmen Store)
Located in Beijing's Qianmen Dajie, the Liubiju Sauce Garden has a history of over 500 years and has always been a guardian of the authentic Beijing flavor. In the Qianmen Store, you can not only buy traditional Liubiju handmade sauces, but also visit the Liubiju Museum, which presents 600 years of sauces culture.
Almost every old object in the museum has a story. There are nearly 100 pieces of collections on display, such as a Ming Dynasty wine jug with the characters of Liubiju, a Qing Dynasty account book, housing transaction documents, and a map of sauce making in the Liao Dynasty.
Inside the museum are both the excavated old wells of the Ming Dynasty of Liubiju and the restored old stores of the past. The museum is like a time and space tunnel, with lifelike character allusions, rich and informative historical relics, showing people the cultural accumulation and heritage of this century-old company.
Address: No.3 Grain Store Street, Qianmen Wai, Xicheng District, Beijing
-NO.04 Zhima Health No. 0 store
Located at 39 Simiao Road, Daxing District, with a total area of about 4,700 square meters, which can meet consumers' demand for all-weather and all-scene health services and provide one-stop health solutions.
The first floor of Shop Zero is a precise food therapy section, divided into five functional areas: coffee workshop, tea workshop, baking workshop, ancient food kitchen and red wine workshop. In the coffee area, Luo Han Guo Americano, Chen Pi Latte and Wolfberry Latte are refreshing, which are three of the hottest selling Netflix herbal coffees in the store.
On the second and third floors, visitors can also experience anti-aging solutions based on TCM theory and modern medicine, using integrated medicine, as well as comprehensive conditioning and treatment services for health care during the health period and recovery during the subhealth period.
At Zhima Health No. 0 store, visitors can experience traditional Chinese medicine culture and feel the charm of new Chinese medicine and new technology retail.
Address: No.39 Simiao Road, Daxing District, Beijing
-NO.05 Wuyutai Tea House (Qianmen Store)
Founded in 1887, Wuyutai Tea House has a history of more than 130 years and is a famous old Beijing brand.Tea cookies, tea year round cake, tea pudding, tea cream jelly and other sweet and fragrant desserts, and fresh and fragrant tea fragrance collision, for tea lovers to bring a different experience.
The flagship store in Qianmen is decorated in antique style, cohesive with the characteristics of dignified atmosphere and ancient elegance. The store is available for dine-in, and a plate of tea-scented dessert with a warm latte or a cup of aromatic tea allows visitors to enjoy a warm and cozy tea life in late autumn.
Address: No.42 Qianmen Street, Dongcheng District, Beijing
