The 2022 South Central Axis · Beijing Tianqiao Performing Arts Center actively explores the "online + offline" public cultural service model, bringing the public a total of 32 performances, cloud exhibitions, online market fairs, online live broadcasts and other online art promotion activities for 10 days, attracting more than 10,000 people online.

From November 12 to 21, the online performances brought together a variety of performance forms such as Peking Opera, traditional opera arts, and acrobatic performances. These 32 online performances transcended the limitations of time and space and provided the public with artistic enjoyment. The "New Works of Ancient Rhyme" art exhibition presented the aesthetics of different dimensions of the south-central axis, with three units of "Build the City", "Fun in the City" and "Memory of the City", six independent spaces, displaying more than 30 photographs, paintings, installations and video works, leading the audience to immerse themselves in the beauty of the South-Central Axis through offline presentation and online tours.

The event also tried to discover new consumer groups and stimulate consumption vitality through online market fairs, cultural and creative exhibitions and night tours, thereby driving cultural consumption. Starting from the historical origin of the eastern and western cities, the online market activities create two plates: the "Eastern Market" of Beijing's flavor and the "West Market" that highlights the trend. The East Market is a "Stage of Songs", covering Beijing-style utensils and the stalls range from snacks, jewelry, calligraphy and painting to large and small theaters and second-hand books, opening the door of memory through new experiences and new scenes. The western Market is a "Music Stage", gathering the trendy Z generation culture, using national fashion clothing, domestic cosmetics, and games of Chinese national style to create a prosperous beauty in the new era.

Translator: WANG Jiahui

Reviewer: ZHANG Ruochen