No.0 store of Daoxiangcun is located at 152 Dongsi North Street. The address is the original location of the first business department of Beijing Daoxiangcun Nanwei Food Store reopened in the 1980s, which is of special significance to that era.

Positioning itself as a traditional food and culture experience, the newly designed decor is closely linked to traditional pastries such as propitious clouds and rolling pin. In the store, there is a tea bar has also been added, where you can enjoy a Chinese tea break that combines Beijing-style tea and special pastries. Through a glass window, you can see the cake making process directly from the operating table.

Since its opening, traditional delicacies such as baked ox-tongue pastries, crisp cake with pork filling and flower-shaped pastries with jujube paste have captured the hearts of many young consumers.

At the end of August last year, No.0 store was reopened. Unlike the regular Daoxiangcun stores, the store carries the transformation intention to chase the trend of this time-honored brand. Two main aspects are reflected.

First, it takes the tide of the Chinese fashion trend. Daoxiangcun's pastries are printed with cultural features such as Chinese chess, Four Treasures of National Studies, Beijing Opera and Beijing Hutongs. For example, the features of Four Treasures of the Study are created by writing on mung bean cakes with chocolate sauce.

Second, it launches the derivatives. The biggest innovation of Zero Store is to cater to the trend of new tea drinks by launching a milk tea window, of which, the milk tea with ox-tongue pastry flavor and five kernel flavor is the most famous.

The Store is crowded with people because of its continuous innovation capability, such as the category of cultural and creative pastries, now it launches the new Chinese dragon head knocker shape and stone lion gate pier shape, which are lovely and realistic. In the summer, there is the ice cream with sesame peanut sauce you can choose, priced at 8 yuan each, with a rich peanut butter flavor. There are many styles of refrigerator stickers and key chains in peripheral products, which are little and exquisite.

Address: No. 152, Dongsibei Street, Dongcheng District, Beijing