Beiping Ice Factory, located at 25 Huayuan North Road in Haidian district, has become an internet celebrity store for many people to take pictures since it opened in August last year.
As the first offline experience store opened by Arctic Ocean, a local time-honored brand with a history of 86 years, there are nostalgic iron box butter cookies, Yili vitamin bread wrapped in the waxed paper, the original Arctic Ocean soda that has not changed for decades, as well as various kinds of innovative drinks and popsicles, which attract "old Beijingers" of all ages to come to recall their memories and taste the flavor of Chinese fashion trend. Various cultural and creative products are attracting the attention of many young people.
This experience store covers an area of about 300 square meters and is divided into two floors. Viewed from the outside, this two-story building is “minimalist style”. The two “big white bears” outside the door is so eye-catching that people passing by can't help but take pictures.
Customers enter the store, pick up freshly made drinks from the menu and wait to check out with bread trays, lining up at the counter. The glass window of the baking area is no different from the ordinary bakery, but there are many pre-packaged retro foods on the surrounding shelves, fruit bread, ox-tongue pastry, wafer chocolate, and so on, which make many regular customers feel familiar.
The overall price of the goods in the store is not cheap, even so, the customers still come in enthusiastically. The bread and cakes in the bakery display counter are taken away and then replaced by new ones again and again.
In addition to bread and snacks, there are also fruit tea, smoothie milkshake, fizzy drinks and other beverages. As well as recipes upgraded traditional porcelain potted yogurt, traditional old-fashioned suckers and stylized cultural creative ice-cream, raw chocolate, Arctic Ocean soda, etc., which make the traditional bread and snacks of time-honored brand and new trendy drinks be a "large collection".
Address: No.25, Huayuan North Road, Haidian District, Beijing
