By innovating Chinese pastries, developing Beijing flavored tea drinks, and launching related cultural and creative products, grasping the "Chinese fashion trend", many time-honored brands in Beijing have demonstrated their competitiveness in the new consumer market through cross-industry innovation, and successfully attracted many young fans.
1.Beiping Ice Factory (Huayuan North Road Branch)
Beiping Ice Factory, located at 25 Huayuan North Road in Haidian district, has become an internet celebrity store for many people to take pictures since it opened in August last year.
As the first offline experience store opened by Arctic Ocean, a local time-honored brand with a history of 86 years, the store has nostalgic iron box butter cookies, Yili vitamin bread wrapped in the waxed paper, the original Arctic Ocean soda that has not changed for decades, as well as various kinds of innovative drinks and popsicles, which attract "old Beijingers" of all ages to come to recall their memories and taste the flavor of Chinese fashion trend. Various cultural and creative products are attracting the attention of many young people.
This experience store covers an area of about 300 square meters and is divided into two floors. Viewed from the outside, this two-story building is “minimalist style”, and the two “big white bears” outside the door is so particularly eye-catching that people passing by can't help but take pictures.
Customers enters the store, picks up freshly-made drinks from the menu and waits to check out with bread trays. The glass window of the baking area is no different from the ordinary bakery, but there are many pre-packaged retro foods on the surrounding shelves, fruit bread, ox-tongue pastry, wafer chocolate, and so on, which make many regular customers feel familiar.
The overall price of the goods in the store is not cheap, even so, the customers still come in enthusiastically. The bread and cakes in the bakery display counter are taken away and then replaced by new ones again and again.
In addition to bread and snacks, there are also fruit tea, milkshake, fizzy drinks and other beverages, as well as recipes upgraded traditional porcelain potted yogurt, traditional old-fashioned suckers and stylized cultural creative ice-cream, raw chocolate, Arctic Ocean soda, etc., which make the traditional bread and snacks of time-honored brand and new trendy drinks be a "large collection".
Address: No.25, Huayuan North Road, Haidian District, Beijing
2. No.0 store of Daoxiangcun
No.0 store of Daoxiangcun is located at 152 Dongsi North Street. The address is the original location of the first business department of Beijing Daoxiangcun Nanwei Food Store reopened in the 1980s, which is of special significance to that era.
Positioning itself as a traditional food and culture experience, the newly designed decor is closely linked to traditional pastries such as propitious clouds and rolling pin. In the store, there is a tea bar has also been added, where you can enjoy a Chinese tea break that combines Beijing-style tea and special pastries. Through a glass window, you can see the cake making process directly from the operating table.
Since its opening, traditional delicacies such as baked ox-tongue pastries, crisp cake with pork filling and flower-shaped pastries with jujube paste have captured the hearts of many young consumers.
At the end of August last year, No.0 store was reopened. Unlike the regular Daoxiangcun stores, the store carries the transformation intention to chase the trend of this time-honored brand. Two main aspects are reflected.
First, it takes the tide of the Chinese fashion trend. Daoxiangcun's pastries are printed with cultural features such as Chinese chess, Four Treasures of National Studies, Beijing Opera and Beijing Hutongs. For example, the features of Four Treasures of the Study are created by writing on mung bean cakes with chocolate sauce.
Second, it launches the derivatives. The biggest innovation of Zero Store is to cater to the trend of new tea drinks by launching a milk tea window, of which, the milk tea with ox-tongue pastry flavor and five kernel flavor is the most famous.
The Store is crowded with people because of its continuous innovation capability, such as the category of cultural and creative pastries, now it launches the new Chinese dragon head knocker shape and stone lion gate pier shape, which are lovely and realistic. In the summer, there is the ice cream with sesame peanut sauce you can choose, priced at 8 yuan each, with a rich peanut butter flavor. There are many styles of refrigerator stickers and key chains in peripheral products, which are little and exquisite.
Address: No. 152, Dongsibei Street, Dongcheng District, Beijing
3. Liubiju (Qianmen Street Branch)
Located in Dashilar, Qianmen Street, Beijing, the Liubiju Sauce and Pickle Shop has a history of over 500 years and has always inherited the authentic Beijing flavor. In the Qianmen Street Branch, you can not only buy the traditional hand-made sauces and pickles of Liubiju, but also visit the Liubiju Museum, which presents the culture of sauce and pickle for six hundred years.
The museum covers an area of 1,853 square meters and is divided into four units: "Overview of Sauce and Pickle ", "Long History", "Rebirth" and "Progress with the Times".
Almost every old object in the museum has a story. There are nearly 100 pieces of collections on display, such as a Ming Dynasty wine jug with the characters of Liubiju, account books in Qing Dynasty, housing transaction documents, and a guide drawing of sauce and pickle making in Liao Dynasty.
Inside the Liubiju Museum, there is both the old well dug in Ming Dynasty and the restored former old store. Like a space tunnel, the museum is full of vivid characters and rich historical relics, which show the cultural accumulation and inheritance of the century-old shop.
Liubiju Sauce and Pickle Shop was founded in the 9th year of Jiajing period (1950) in Ming Dynasty by brothers Zhao Cunren, Zhao Cunyi and Zhao Cunli from Xishe Village in Linfen, Shanxi Province, to sell daily necessities such as rice, oil, salt and pickles. There are different versions about the origin of the name of the shop, which highlighting the close relationship between Liubiju and Beijingers.
Address: No.3 Liangshidian Street, Qianmen Street, Xicheng District, Beijing
4. No.0 Store of Zhima Health(Zhima Health Offline Experience Store)
Located at 39 Simiao Road, Daxing District, with a total area of about 4,700 square meters, No.0 Store of Zhima Health is the first experience store of Tongrentang Health Pharmaceutical's new retail business transformation, which can meet consumers' demand for all-weather and all-scene health services and provide one-stop health solutions.
The new retail service model can meet consumers' demand for all-weather and all-scene health services and provide them with one-stop health solutions. Entering the lobby of this store, the windows are clear and modern, with a simple but stunning appearance. The first thing that catches your sight is a "24-hour unmanned vending machine" with a capacity of 9,000 products, which is neatly filled with Tongrentang's iconic star products.
On the ground floor of the store is a precise diet therapy themed space, divided into five functional areas: coffee, tea, baking, ancient food and red wine. In the coffee area, the Siraitia grosvenorii Americano, dried tangerine peel latte and wolfberry latte are refreshing, which are the store's three most popular internet famous herbal coffee. For example, wolfberry latte, made from pure natural wolfberry pulp with coffee, a cup of wolfberry latte contains 30 fresh fruit wolfberries; the dried tangerine peel in the dried tangerine peel latte is also quite elaborate, with more than five years of Guangdong Xinhui dried tangerine peel, ground into powder and added to the coffee in proportion, taste, there is a light fragrance of dried tangerine peel; the Siraitia grosvenorii Americano is the fusion of Siraitia grosvenorii extract liquor and American style coffee, which can neutralize the bitterness of coffee, so that there is a Sweetness in the mouth.
On the second and third floors, visitors can also experience the anti-aging solutions that based on TCM (traditional Chinese medicine) theory, modern medicine means, and integrative medicine approach, as well as comprehensive conditioning and treatment services for health care and recovery from sub-health periods.
At Zhima Health Zero Store, visitors can experience traditional Chinese medicine culture and feel the charm of new Chinese medicine and new technology retail.
Address: No.39 Simiao Road, Daxing District, Beijing
5. Wuyutai Tea House (Qianmen Street Branch)
Founded in the thirteenth year of Guangxu period in Qing Dynasty (1887), Wuyutai Tea House has a history of more than 130 years and is a famous old Beijing brand.
As a long-established tea brand in the capital, Wuyutai has been actively seeking changes in recent years, from developing organic tea to high-quality control and embracing new retail. Wuyutai always keeps a young "heart".
In order to be a brand trusted by the people, Wuyutai has further improved the level of quality control informatization based on the annual investment of millions of quality inspection funds. In order to enhance the consumers' tea shopping experience, Wuyutai uses big data for precision marketing, 5000 physical stores have become front warehouses in the O2O mode. In order to fully move towards digitalization, Wuyutai also adopted the ERP information management system, which is used to support the development of thousands of stores.
Wuyutai (Qianmen Street) flagship store, located in the core business district of Qianmen in Dongcheng District, there is not only Wuyutai's special tea ice cream and tea drinks that are famous on internet in Wuyutai (Qianmen Street) flagship shop, but also set up a tea dessert selling area and matcha experience area. Tea cookies, tea Baumkuchen, tea pudding, tea mousse and other sweet and fragrant desserts, which collide with fresh and fragrant tea fragrance, bringing a unique experience for tea lovers.
The flagship store on Qianmen Street is decorated in antique style, showing the characteristics of ancient, plain and elegant. The store is available for dine-in, so that visitors can enjoy a warm, cozy tea life in the late autumn by having a plate of tea-scented dessert with a warm latte or a cup of fragrant tea.
Address: No.42 Qianmen Street, Dongcheng District, Beijing
