On the evening of August 11, the global promotion activity of "2022 The Great Wall Hero-Beijing, the Night is Young" sponsored by the Beijing Municipal Bureau of Culture and Tourism was held on the banks of the Liangma River. Five foreign friends who have lived in Beijing for a long time and loved Chinese culture have newly become "good men of the Great Wall". Among them were jazz singers, illustrators, basketball coaches, actors and top chefs, and several "good men" recommended the five latest "night economy" cultural tourism routes launched by the Beijing Cultural and Tourism Bureau to tourists from all over the world by recording wonderful videos, and broadcasting the night tour of Liangma River through the overseas social accounts of the Beijing Cultural and Tourism Bureau that night.
Excavating the cultural connotation of core landmarks, introducing cultural services and consumption, combining landmark venues of cultural tourism theme with "night economy", and deeply displaying Beijing’s diversified leisure and entertainment lifestyles and emerging cultural tourism resources are the focus of the "The Great Wall Hero" global promotion activities, which are intended to enhance the influence of Beijing's international cultural tourism and stimulate the new vitality of Beijing’s cultural tourism overseas marketing.
The five newly released "night economy" cultural tourism resource tour routes include art night, ancient capital style night, suburban leisure night, Beijing fashion night, and energetic Jingxi night. These night tour routes break the conventional recommendation method, mainly recommending Beijing's nightlife must-play, and display Beijing's rich night cultural tourism resources from many aspects such as eating, living, traveling, shopping, and entertainment, and creating high-quality cultural tourism. The National Center for the Performing Arts, the Liangma River Style Waterfront, the Huaxi LIVE·Wukesong, the Sanlitun Commercial Circle, and Qianmen Avenue in the route planning are the most representative night culture and tourism consumption agglomeration areas in Beijing, highlighting the charm of "Beijing, the Night is Young".
On the evening of the 11th, the video of "good men" taking a night cruise of the Liangma River, the official Facebook account of Beijing Cultural Tourism Overseas Social Media also attracted 100,000 fans to enjoy it synchronously. Overseas fans are particularly interested in the young and fashionable cultural tourism resources of Beijing displayed at the event, especially in the vitality of the ancient capital.
"The Great Wall Hero" is a global promotion activity carried out by the Beijing Municipal Bureau of Culture and Tourism on the platform of Overseas Social Media Official Account Visit Beijing, which has been held for six consecutive years so far. Since 2020, in the face of the impact of the COVID-19 pandemic, the event will invite foreign celebrities who have been deeply involved in Beijing's cultural tourism industry for a long time and have a strong influence to participate in the form of cultural theme sharing meetings, not only to tell the story of Beijing from an international perspective, but also to introduce the industry influence of foreign celebrities in Beijing. By doing this, it can promote the international image of Beijing's inbound tourism destinations, and boost the exchange and cooperation of cultural tourism at home and abroad.
Translator: WANG Jiahui
Reviewer: LIU Yu
