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Beijing Cuisine:Wuyutai Tea

2020-04-29

Wuyutai Tea, founded in 1887, has a history of more than 130 years. It was in the first batch of “China’s Time-Honored Brands” recognized by the Ministry of Commerce. Furthermore, the skills of making jasmine tea were included in the list of China Intangible Cultural Heritage by the Ministry of Culture. The original name in the board was “Wuyutai Tea House”. During the period of the Republic of China, Wuyutai Tea established a dozens of branches in Beijing and Tianjin, welcoming its first peak of development; during the period of public-private joint management, Wuyutai Tea was nationalized and renamed as “Wuyutai Tea Shop”.

As a century-old store, Wuyutai Tea is devoted to building its brand and channels. Selling the tea at an affordable price is its commitment to consumers. “Maintaining a high quality, creating a new breed and improving the taste” is the brand concept of Wuyutai Tea. Wuyutai Tea is adopting an integrated development of online stores and physical stores, and upgrading and transforming its physical stores. As a result, its market share continues to expand and the number of its shops tops 500 in China. The stores are located in large and medium-sized cities in a dozens of provinces, municipalities and autonomous regions including Beijing, Tianjin, Hebei, Shandong and Inner Mongolia.

In recent years, relying on the professional tea-making experience of over one hundred years, Wuyutai Tea integrates fashion concepts with traditional culture, deeply taps into the spirit of the product, closely connects Chinese tea culture with their products, and carefully creates the product line with flower tea as the core and other seven kinds of tea. Wuyutai Tea is actively exploring the deep-processing of tea and has launched a series of deep-processing products such as tea moon cakes, tea food, tea ice cream, tea gum and so on in succession, managing to achieve the diversification of tea industry. Once the products are launched into the market, they are welcomed by young customers. The values of inheritance and innovation allow Wuyutai Tea, the “China’s time-honored brand”, to maintain its vitality in the competition of the market.

Wuyutai Tea has won many honorary titles several times, including “China’s Top 100 Enterprises in Tea Industry”, “China’s Top Ten Jasmine Tea Brands”, “China’s Outstanding Franchise Brands”, and “Gold Award of Beijing Top Ten Commercial Brands” due to its reassuring quality and caring service.

Store: Wuyutai Tea (Qianmen)

Tel.: 010-67023869

Address: No.4, Qianmen Street, Dongcheng District, Beijing

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