"China Week: Inheritance and Innovation" was launched at the Jianfu Gong, or the Garden of Established Happiness, in the Palace Museum in Beijing on Tuesday.

Zheng Hao, deputy head of the Bureau for External Cultural Relations under China's Ministry of Culture and Tourism; Yu Peng, head of the Network of International Culturalink Entities (NICE) and Ren Wanping, deputy director of the Palace Museum, were present at the launch ceremony.

As a 2018 theme under the brand event China Cultural Week, this year the event focusing on Chinese cultural creative products will be staged in overseas China cultural centers worldwide from Thursday to June 30.

China cultural centers abroad will organize related activities through independent planning and cooperation, mainly exhibitions, but also forums, seminars and lectures, as well as interactive activities.

Among the highlights are several major programs, such as the Exhibition of Creative Products Inherited from the Palace Museum, an exhibition of Chinese stamp culture and stamp-themed cultural products, Silk Road Memory - NICE Choice Cultural Creative Exhibition and Chinese Design·Culture·Life Experimental Exhibition.

The Exhibition of Creative Products Inherited from the Palace Museum, covering 12 categories of painting and calligraphy, jewelry, garments, time pieces and stationery, has prepared 169 sets of cultural creative products for foreign audiences. The exhibit will go to six countries, including Singapore, Australia, Thailand, South Korea, Benin and Belgium, and three experts from the Palace Museum will hold lectures during the exhibitions.

The preview exhibition of Chinese stamp culture and stamp-themed cultural products, and the Silk Road Memory--- NICE Choice Cultural Creative Exhibition will be held at the NICE gallery in Beijing from Tuesday to May 27.

Chinese designs themed on the 24 solar terms will be exhibited in Mexico from May 17 to June 27. Also, exchange activities between institutions and enterprises in the fields of cultural creative industry or design from Beijing and Mexico will be conducted during the week.

China has 35 Chinese cultural centers worldwide, and the number will total 50 in 2020. Chinese cultural centers abroad have been taking part in China Cultural Week event since 2016. This year the week aims to provide a platform for the overseas development of Chinese cultural enterprises and a showcase of Chinese cultural creative products.