Founded in Milwaukee, Wisconsin (USA) in 1903, Harley-Davidson, or known more commonly when abbreviated as H-D or simply Harley, is a famous American motorcycle manufacturer known for its heavyweight motorcycles designed for highway cruising and signature exhaust notes. In 2006, the first authorized Harley-Davidson dealership in mainland China opened in Beijing. Here, enthusiasts from all around the world, and a growing legion of fans have made visits to experience the culture and shared love for everything Harley-Davidson stands for.

The dealership is located at China, Beijing, Chaoyang, Dongfeng South Rd, 南十里居28号院3-7号. The products and services offered here are fully comprehensive, from apparel, motorcycles, accessories, aftersales service, support groups, etc. Many Harley-Davidson enthusiasts from abroad come here to experience the Beijing chapter (of the dealership and owners) while also picking up souvenirs such as Beijing Harley-Davidson shirts. In total, the staff consists of over 30 employees who are knowledgeable and passionate about motorcycling.

Upon arrival, you will encounter a sizeable parking lot for motorcycles, an outdoor terrace, and a storefront with floor-to-ceiling windows that welcome customers in. As you enter, you will see a showroom with tens of motorcycles, a service department, guest lounge, and a department full of apparel and motorcycling gear. This property has executed such high standards, that even after a few years, the facilities are still flawless and inviting. The entire dealership’s design and execution are so well-thought-out that you can feel like you are experiencing a dealership experience abroad.

Don’t worry if you’re not exactly in the market to purchase a motorcycle just yet. The staff is genuinely welcoming and knowledgeable and don’t expect everyone who comes in to buy into the brand right away. Prices are already in the US quite high, with the average income of buyers at over $80,000 USD. Including the import duties and taxes for foreign luxury products, which a Harley-Davidson motorcycle is, you can expect these bikes to cost more than many cars. The average Chinese buyer is a highly successful 35-45 year-old with a huge expendable income.

Look to have a nice experience visiting this dealership. Perhaps one day, you might have the money, motorcycle license, and itch to come back here and buy into the whole Harley-Davidson biker culture.