Subordinate business circle: Xizhimen, North Second Ring

Business scope: Comprehensive mall

Brands: Esprit, Ports, Vero Mode, Only, Ochirly, Pierre Cardin, Nike, Kappa, Puma, Grognie Zila, etc.

Surrounding: Beijing JIshuitan Hospital, The People's Liberation Army Opera House, Beijing Subway Design Institute

Transportation: Subway line 2, exit C

Self-drive route:

1. Drive along Deshengmen West Street about 640 meters and turn right to Dongjiaochang hutong

2. Drive along Dongjiaochang hutong 120 meters and turn left toXinjiekouSeventh Tiao

3. Drive 220 meters and turn left

4. Drive 190 meters and arrive the destination

Introduction of the shopping mall

Beijing Xinhua Department Store is a subsidiary of Wumei Group which is a new business brand for searching modern retail business patterns. With the aim of providing 100 percent content to customers and suppliers, creating a comprehensive mall that combines fashionable department mall, dining and leisure entertainment, Xinhua Department Store is a comprehensive shopping mall.

The total area of Xinhua Department Store is 35,000 kilometers. The first floor mainly sells cosmetics, jewelries, watches and women's shoes; the second floor sells fashionable women's clothes, women's accessories, bags and cashmere sweaters; the third floor sells young people’s clothes, leisure clothes, jeans wears, fashionable bags, accessories, underwear, etc. the fourth floor sells men’s clothes, men’s accessories, men’s bags, sport wears and sports goods; the fifth floor sells beddings, kitchen & bath, household supplies, toys, children’s supplies, digital products, small appliance, sports equipments and food street.

Distinguishing shopping features

Concept of new Fashionable shopping

Xinhua Department Store is the first department store that manages mid-to-high-end brands of the Wumei Group which has always led fashionable trends to the Xinjiekou business circle.

About the business layout, Xinhua Department Store displays human culture and pays attention to customers’ shopping route to provide them the biggest convenience.

Surrounding dining

1. West Sea Yusheng

Address: Jishuitan Hospital east 30 meters, No. 45, West Sea South Yanyi, Xicheng ditrict

Phone: 010-8322818

Price: about 160 per person

Style of cooking: Jiangsu and Zhejiang dish

2. Xiabu (Xinjiekou branch)

Address: Food Street, the fifth floor of Xinhua Department Store

Phone: 010-61267119

Price: about 40 yuan

Style of cooking: Taiwan style hot pot

3. Huguosi Snack

Address: No. 10, Xinjiekou North Street, Xicheng district

Style of cooking: Beijing snack