Juicy Couture is a contemporary casual wear and dressy apparels seller based in Arleta, Los Angeles, California founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997. It was later purchased by the Liz Claiborne fashion company, and Juicy Couture has turned into a global seller with their signature velour tracksuits and other fashions that span everything from apparel, handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga and babywear.

The line is sold in upscale department stores (Bloomingdale's, Gus Mayer, Lord & Taylor, Bergdorf Goodman, Nordstrom, Neiman Marcus, and Saks Fifth Avenue), as well as Juicy Couture flagship stores and boutiques. Currently, there are over 100 Juicy Couture and Juicy Couture Outlet Stores in North America.

Juicy Couture is marketed as a high-end clothing line at an affordable price, and is aimed at females aged 10–26. Juicy Couture also has a men's clothing line, including accessories. As of spring 2009 (in the southern hemisphere), Juicy Couture has discontinued its Men's line "Dirty English".

The founders of Juicy Couture (Pamela Skaist-Levy and Gela Nash-Taylor) have slowly introduced new merchandise lineups. In 1999, they introduced jeans to their product line called Juicy Jeans. In 2001, they introduced track suits. These tracksuits come in a variety of colors made of velour, terrycloth, fleece, or cashmere, and consist of low riding drawstring pants and a zip-up hoodie. I

n 2002, Juicy Couture added collections for men and children. In 2004, bathing suits and accessories for women, including shoes and jewelry, were also added to the Juicy line. Today, Juicy’s offerings range from perfume, socks, and handbags to toiletries, diaper bags, and dog accessories.

In November 2004, Juicy Couture became the inspiration for the Juicy Couture Barbie® dolls. Pamela Skaist-Levy and Gela Nash-Taylor as Juicy Couture Barbie® dolls wear the signature tracksuit pieces and lots of other very “juicy” accessories.

In 2006, Taylor and Levy introduced a new line called "Couture Couture" consisting of 20 pieces and a higher selling price. This line reflects the new lifestyles of the two fashion designers, only carried in high-end stores. The first collection of loungewear and sleepwear by Choose Sleep by Juicy Couture Intimate Apparel was introduced in 2008.

Today, Juicy Couture's women's clothing remains generally the same, although the company has expanded to have a broad range of cosmetics, jewelry, handbags, and children's clothing. In 2008, the company added a plus-size line called "Extra Juicy". It was originally exclusive to Nordstrom stores, but is now widely available. The company also produced a men's line, but halted production in June 2009 when the designer left the company.

The company's only men’s offering is now Dirty English by Juicy Couture fragrances.Liz Claiborne is reported to have sold $258 million worth of Juicy Couture merchandise in the first six months of 2008 despite the almost worldwide recession.

In addition to the fashion line, Juicy's freshman fragrance, Juicy Couture Eau de Parfum and Parfum, created by perfumer Harry Fremont, launched in August 2007.Juicy Couture is a frequent target of counterfeiters and is quite often copied by low-quality replicas

One of Juicy Couture’s marketing developments is the Juicy Passport. This new travel passport includes a discount incentive to encourage people to shop at Juicy boutiques instead of department stores, offering a new experience to its shoppers.

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