Jinbao Jie, or "Golden Treasure Street," is a stretch of ritzy hotels(Legendale Hotel Beijing, Reagent Beijing and Park Plaza Wangfujing),clubs and shops that will target "the richest and most successful people inChina," Located at the center of Jinbao Street, Jinbao Place has a totalgross floor area of 40,000 square meters with 7 stories above ground and4 levels below.

Jinbao Place, the crown jewel of Jinbao Street, houses top-tier international brands (Gucci (Beijing's fifth), Burberry, Carlo Pignatelli,Buttega Veneta, Vertu, Omega, Canali, etc.) and provide a balanced mix ofluxurious shopping with designer labels of fashion apparel and accessories,luxury watch and jewelry brands, gourmet restaurant, cozy cafes,pampering spas and a five-star cinema, with the newest sound and visiualequipment.

The fifth floor is home to restaurants including a branch of theveritable Da Dong Roast Duck Restaurant. Opened in October 2008 at Jinbao Place, the Italian boutique store in the Chinese capital is divided into two distinct areas. The first of these, measuring approximately 200 square metres, is entirely dedicated to formal wear. The second, situated opposite the first, will host the “Carlo Pignatelli Outside” collection and accessories.

Jinbao Place Shopping Center is located at core area of Jinbao Street and close to Xinhai Jinjiang Hotel Beijing. Jinbao Place Shopping Center covers an area of 43 thousand square meters and went into operation in 2009. From first floor to 4th floor, there are many famous costume brands, jewelry and watch brands, etc. the 5th and 6th floors are high-level catering, the 7th floor is international cinema , and the B1 is luxurious life taste.

As the first high-level shopping center, Jinbao Place Shopping Center works to be a new palace for famous brands in world with idea of offering service for top-level consumers. With Bottega Veneta, Gucci, Burberry, Kiton, The Swank, Omega, Vertu and Baili Palace Cinema, Jinbao Shopping Center has superior location and convenient transportation.