This toy giant and childhood favorite has opened its flagship store in China featuring fun, limited edition Lego sets. Head on over to pick up that Harry Potter or Star Wars set your child’s been eyeing.

Brand information:

The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". It’s our name and it’s our ideal.

The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.

It has come a long way over the past almost 80 years - from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s fourth-largest manufacturer of toys.

The LEGO brick is our most important product. This is why we are proud to have been named twice – “Toy of the Century”. Our products have undergone extensive development over the years – but the foundation remains the traditional LEGO brick.

The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique, and offers unlimited building possibilities. It's just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play.

Address: NB136, China World Shopping Mall, 1 Jianguomenwai Dajie,

建国门外大街1号国贸商城NB136

Vicinity: CBD/Guomao

Contact: 6505-1603

Web: www.lego.com

Business Hours: 10am-9:30pm