77th Street is a clothing company based in Singapore founded by Elim Chew. It began in 1988 with a small shop at Far East Plaza in Singapore.

Today, 77th Street has a stronghold in the local street wear Asian fashion market and accessories scene with a chain of 12 retail outlets around Singapore. Their retail training centre sits at the ITE College East area and the 77th Street Plaza located in the popular shopping district of the Xidan area of Beijing, China.

Simply known as ‘77th Street,’ this brand was the first fashion retailer to win the prestigious “Most Distinctive Brand” award of Singapore. It began an early strart as a seemingly promising brand that soon gained popularity.

The award was given by The Association of Small and Moderate Interprises (ASME) and Lianhe Zaobao in 2004.

The companies first overseas expansion attempt was a joint venture store in Kuala Lumpur, Malaysia. Seeing the potential for 77th Street to franchise in Malaysia beyond KL, this joint venture was later sold to the partner.

In 2003, 77th Street secured and signed an agreement for a 400,000 square feet (37,000 m2) mall which was then transformed into a youth shopping center in the popular shopping district of Xidan, here in Bejing. The following year, Dr Vivian Balakrishnan, Minister for Community Development, Youth & Sports (MCYS) and Senior Minister for State for Trade & Industry and National Development was the Guest of Honour for the official opening for 77th Street Plaza at the Xidan Cultural Centre. It was this business venture that helped the Singapore retailer to set up a shopping mall in China.

Its a cute brand that is seldom seen beyond the East. If you’re in the Xidan area again. stop by and take a peak in their store. Be sure to give yourself enough time to browse.

Location

Xidan 西单

B2/F and B3/F (the former Xidan Cultural Plaza), 180 Xidan Beidajie, Xicheng District

西城区西单北大街180号原西单文化广场地下二三层

6608 7177/7877