In 1994, ParksonChina(“Parkson”) opened its first department store inBeijing, positioning itself at the middle and middle-upper end of the retail market of the People’s Republic ofChina(“PRC”). Parkson is one of the first foreign department store chains to establish a presence in PRC. To date, it is one of the premier retail operators in PRC having an extensive network of department stores covering 30 major cities in PRC.
Parkson is a renowned foreign brand with strong brand recognition focusing on fashion and lifestyle among the middle and upper middle class consumers. Over the years, Parkson has developed well-established relationships with various distinguished international and PRC domestic brands, allowing Parkson to offer a wide range of merchandise in its stores. This also enables Parkson to develop its image in the minds of the consumers and maintain its status as one of the leading retail departmental stores in PRC.
Address:No.101
Fuxingmennei AvenueBeijing
100031,China.Tel: 86-10-66536868
Fax: 86-10-66536838
