Beijingamp (Sun Dong An Plaza), an important commercial property of Sun Hung Kai Properties Ltd. located in the central area of
Wangfujing Street
, is not only the first renovation project onWangfujing Street
, but also one of the most famous fashionable shopping malls inBeijing. Apm stands for “am+pm”, which provides the customers with an all new shopping experience by extending its business hours. In the hope of taking advantage of business opportunities brought about by the rapid development of the economy and the retail industry in mainlandChinaand the 2008 Beijing Olympic Games, Sun Hung Kai Properties Ltd. invested over RMB300 million in the renovation ofBeijingamp (Sun Dong An Plaza),which was completed at the end of 2007. After brand optimization, the new Beijing APM is now targeting young customers aged between 19 and 35.
The Sun Dong An Plaza covers an area of 1.3 million square feet. The renovation project, which is aimed at providing more spacious shopping areas for customers and highlighting merchants’ images, is divided into four stages. The two-floor façade adopts a large-scale glass curtain wall to make the mall even more stylish. The project is now at stage one and is expected to be completed by the end of this year, just in time for the 2008 Beijing Olympic Games.
Besides its new image and new name, theBeijingapm also brings in more world renowned retailers of top brands to enhance merchant combinations and consolidate its leadership inBeijing. The Sun Dong An Plaza houses more than 160 stores, providing high-end consumer products, designer clothes, entertainment and delicious food to customers. Some international fashion brands have made their mainlandChinadebut at the mall. There are also restaurants of different types, selling all kinds of Asian and western cuisines.
