Chang’an Department Store Company Limited (Changan Market), a subsidiary of Beijing Wangfujing Department Store (Group) Co., Ltd., is located at No.15,
Fuxingmenwai Street
, Xicheng District,Beijing. Situated within theChang'an Avenue
business area, Changan Market has a total floor area of 32,000 square meters, of which 20,000 sq. m. are used for operational purposes. The operational space is divided into seven floors, of which two are underground. Offering more than 100,000 products in 22 major categories, this market has become a modern shopping center that highlights fashion and garment accessories in addition to a combination of supermarkets and restaurants.The market has been insisting on its business philosophy of “promote commerce with integrity” and its guidelines of trying its best to provide consumers with quality products and satisfactory services through hard work and innovation since its opening on May 18, 1990 and has achieved good economic and social benefits. Over the past ten years, the market has realized accumulated sales of RMB5.8 billion and accumulated profits of RMB181 million.
In an effort to address market changes and meet consumers’ requirements, Changan Market started to renovate its surroundings and infrastructure thoroughly in 1998. In addition, with the aim to meet average wage earners’ requirements in major and high-end consumption fields, the market adjusted its operation positioning and product display to highlight apparel and cosmetics, the two categories that represent a trend among department stores, and made efforts to introduce well-known brands from both China and abroad to improve its overall product quality. To provide consumers with convenient, considerate and comfortable services, it has launched a service system aimed at achieving a 100% customer satisfaction, including principles of barrier-free changing and refunding, fair prices and free delivery for big purchases.
