Beijing's Fangshan District announced on Thursday that it is looking for their mascot through a contest that will have global participation.
The winner will be awarded 50,000 yuan (US$7,375) for his creation. Fangshan local government has invited designers around the world, either young or veteran, to show their "cute" creativity based on the district's local cultural elements at a launch ceremony for a series of cultural events to be held in the district, which named itself in English as "Fun Hill."
The designs should be submitted to official email box: fsjxwzj@163.com, by Aug. 15. There will be one winner to have the first grade award, three individuals to get the second grade award and six to earn the third grade award. The awards will be announced on Oct. 7 at an award ceremony during the Beijing International Design Week.
Following are application guideline details:
(1) The mascot is not limited by the style and form but must be created on the basis of the local cultural elements of Fangshan District and reveals the local spiritual outlook in an anthropomorphic way.
(2) The bidding work does not infringe on the Intellectual Property rights of others, otherwise the entrant shall be responsible for all consequences.
(3) A mascot should with concise and vivid image, bright color, novel form, a claimed name, which is easy to remember and recognize, the overall effect ought to possess strong attraction, and easy to spread.
(4) A mascot should be easy to produce and make into three-dimensional display works such as models, gifts, etc., also needs to be convenient for being used in various carriers and environments.
(5) Participants need to design the three-view drawings of the mascot (including: front, side and back), and at least three motions which can show the mascot’s characteristics. Effect picture or colorful photos should be submitted with the format of JPG no less than 4M, and the image resolution is not less than 300dpi. Maximum 500 words to explain the work is also needed (including title, design idea and connotation). The work should be suitable for use in print, 3D and new media platforms, and can be used for peripheral product development.
Prizes:
The Third Prize: 6 persons, reward 3,000 yuan for each
The Second Prize: 3 persons, reward 5,000 yuan for each
The First Prize: 1 person, reward 50,000 yuan
Submission method:
Please mail the design work, the registration form, and the commitment letter (handwritten copy and scan) to the official Email address: fsjxwzj@163.com.
Arrangement of activities:
Global collection: June 30 – Aug. 15, 2017
Preliminary assessment by experts: Aug. 16 - 17, 2017, experts will discuss and then choose 30 works to public on the internet
Popular vote: Aug.18 - 31, 2017, selecting top ten popular works
Ten Striving for Hegemony: Sept. 11 - 13, 2017, road show in Fangshan District exhibition hall of Beijing Cultural Fair
Awards ceremony: Oct. 7, 2017, granting awards in the awards ceremony of Beijing International Design Week
Notes:
1. All the bidding works shall not be returned; please keep the draft.
2. The designer should guarantee the originality of the work, which is unpublished and free from affecting others' intellectual property rights. Otherwise, the designer has to bear legal responsibilities, and the participant will be disqualified.
3. After the author receiving the prize, the authors retains the right of authorship, and the intellectual property right transfers to the undertaking unit (Cultural and Creative Industry Promotion Center of Fangshan District), including but not limited to the ownership and right of use, right of adaptation etc. (including the design, production, exhibition, publishing and other forms of publicity etc.). The author will not use or transfer to the third party himself.
4. When submitting the design works, the participants also need to sign the commitment letter of Fangshan mascot collection, which be taken as consent to comply with all the provisions and requirements of the organizers.
