On June 23, the Overseas Chinese Affairs Offices of the Beijing Municipal Government and the Beijing Municipal Commission of Tourism Development combined to hold the Beijing Tourism Overseas Online Marketing Platform Press Conference and the Strategic Cooperation Agreements Signing Ceremony. Deputy Mayor Cheng Hong of the Beijing Municipal Government appeared at the activity and granted related certificates and overseas promotional materials to some of the representatives of the overseas Chinese cuisine associations. Song Yu, Director of the Beijing Municipal Commission of Tourism Development, announced the construction and policies of the Beijing Tourism Overseas Online Marketing Platform. Liu Chunfeng, Director of the Beijing Municipal Government, hosted the signing ceremony.
This activity was also attended by 48 responsible people of the overseas Chinese cuisine associations from 25 countries and regions and some of the overseas Chinese representatives in Beijing. The Beijing Overseas Exchanges Association, the Beijing Tourism Industrial Associations and five overseas Chinese cuisine associations from five countries signed strategic cooperative agreements aiming to “Combine to Boost the Flourishing Development of the Overseas Chinese Cuisine Industry and Promote Beijing High Quality Tourism Resources”. This activity symbolizes that the Beijing Tourism Overseas Online Marketing Platform has completely begun.
In the remarks, Cheng Hong pointed out that the innovative cooperation model between Beijing’s high quality resources and overseas Chinese affairs resources was a mutually beneficial measure to implement the initiatives of benefiting overseas Chinese and promoting the reform and development of tourism by Overseas Chinese Affairs Office of the State Council and National Tourism Administration. This contract is to expand and extend the agreement signed first in 2015, and on the one hand, it is conducive to further expand the business of overseas Chinese, as well as push forward the development of prosperity of the overseas Chinese Food Industry; on the other hand, it benefits the diversification of network and platform of Beijing tourism overseas promotion and helps boost Beijing Tourism and makes it more welcoming overseas. We hope every principal of the Chinese food industry could better understand Beijing, to be in support of Beijing Tourism, and make joint efforts for seeking co-development and cooperation.
In April 2015, the Beijing Overseas Exchange Association Beijing Tourism Industry Association and 20 Federations of Chinese Catering Industry from 20 different countries singed a strategic cooperate agreement. The agreement was focused on “Improve the development of Chinese Catering Industry and Introduce Beijing Tourism to the World” for the first time. Now an Internet Platform which covers 200 restaurants in 20 countries has been set. This time, another 5 Federations of Chinese Catering Industry joined in the agreement. In other words, there are now another 100 overseas Chinese Restaurants that have joined.
The leading members of the Foreign Department of Overseas Chinese Affair Office of the State Council, World Federation of Chinese Catering Industry, and other relevant departments in Beijing attended this signing ceremony.
