Introduction

Caibai Jewelry is the brand of Beijing Caishikou Department Store Co., Ltd. The company (hereinafter referred to as Caibai Company) is located at No.306 Guanganmennei Street, Xicheng District, Beijing, with a business area of 8800 square meters.

It is mainly engaged in gold jewelry, ornaments, gold bars, platinum, diamonds, jadeite, white jade, jewelry, gold and silver coins, K-gold, and 18K gold and silver jewelry. It has the qualification of China's gold coin franchise retailer. It is the largest and complete gold jewelry franchise company in Beijing. In many years of practice, Caibai Company has gradually established, formed, improved, and developed the characteristic management of gold and jewelry.

"Caibai Jewelry" always adheres to the purpose of quality first and has formulated the "Caibai Jewelry" standard higher than the national standard, which is used as the basis to place quality orders with manufacturers.

Meanwhile, it has paid attention to improving the services, formulated 25 service commitments according to the characteristics of commodities, and established the first "Gold Jewelry Service Center" in Beijing, which has realized the "one-stop" service of jewelry cleaning, repair, consultation, and exchanging old for new. It was praised for providing "gold service" by the customers.

Story

With the mission of "being everyone's gold jewelry consultant" and advocating the concept of "experiential shopping," Caibai Company has become a gold jewelry franchise company integrating raw material purchase, design, processing, marketing, and after-sales service. The company has 19 direct chain stores and branches in Beijing and other places. The flagship stores of Caibai Jewelry on Jingdong and Tmall have been officially launched.

Facing the future, the company will continue to improve the characteristic franchise of gold jewelry, implement the cultural marketing concept, constantly enrich the connotation of "Caibai Jewelry," strengthen cooperation with international peers, meet the market demand with rich and diverse products, and move forward to a group company.