Designer toys, also known as art toys, are toys and collectibles created by artists and designers, and they are usually either self-made or produced by independent toy companies.

As the advocator of designer toys’ popularization, the global art toys collection brand TOP TOY so far has set up around 30 shops in China.

Located in the second floor, Beijing apm, Wangfujing, the shop contains above 1000 art toys and more than 9 toy categories including Blind Boxes, Garage Kits, Gundam Models, Lego, Toys and so on.

In recent years, the market of designer toys has received an increasing amount of attention and enjoys a huge developmental potential and opportunities. However, not propotional to the high-speed development, the designer toys industry in China is still in its primitive stage. Under such background, TOP TOY promoted the idea of collecting global art toys brands. Taking advantage of the Internet, collecting resources and trends of designer toys industry around the world, constructing the advantage of platforms, cooperating with global well-known IP and helping Chinese local designers and artists, TOP TOY aims to popularize designer toys to the public and let more people experience the pleasure of it.

Since its launching, TOP TOY has designed more than 10 original IP. Besides TWINKLE and TAMMY which had been published already, IP like BUZZ and VERA were unveiled at CTS X ADTS. In the near furure, other products would also be available in physical stores.

Just like its slogan goes: WE HOPE TO SPREAD THE POP-CULTURE TREND OF TOYS TO MORE EHTHUSIASTS, FOLLOWERS, AND BELIEVERS SO THAT EVERTONE CAN BE THE “PLAYER ONE”. If you are a designer toys fan or collector, TOP TOY may be a fairyland for you.

Address: 2rd floor of apm, No. 138, Wangfujing Street, Dongcheng District, Beijing