Xinhua Bookstore (新华书店) is the largest and only country-wide bookstore chain brand in China.

It was originally established as Guanghua Bookstore in 1937 in Yan'an under the Propaganda Department of the Communist Party of China. In 1942, Guanghua Bookstore changed its name to Xinhua Bookstore.

The four Chinese letter "Xin-hua Shu-dian" logo was made in brush writing in 1948 by Chairman Mao Zedong. In 1951, during the First All-China Publishing Administration Conference, it was decided to divide the vertically integrated operation into the People's Publishing House, Xinhua Publishing Plant, and the Xinhua Bookstore.

In 2003, all Xinhua Bookstores in Beijing was reorganized, coming under the China Publishing Group [zh] (in Chinese: 中国出版集团). China Xinhua Bookstore Association [zh] was established to manage the trademark. As China's only country-wide distribution channel for magazines, and CDs and DVDs, it plays an important role in mass media, in addition to its dominant position as a bookstore.

In 2006, there were 14,000 Xinhua bookstores in China.[citation needed] Its main store is now in Xicheng District in Beijing. Today, Xinhua Bookstore also has overseas subsidiaries in New York City, San Diego, London, and in Manila.

Online Store: https://www.xhsd.com/