Hamleys

Hamleys, founded in 1760, is the UK's oldest toy retailer. The flagship store in Beijing Wangfujing is the 127th Hamleys Hamleys in the world and the third in China. It's in the Beijing Wangfujing Department Store. It has five levels and a total area of 10,700 square meters. The flagship store of Hamleys in Beijing, Wangfujing, is a children's leisure experience living hall based on traditional toy stores. Toy and maternal and child goods sales, children's leisure and entertainment experience, interactive scene services, and parent-child dining are all integrated. The Hamleys brand is relatively extensive, encompassing more than 200 trademarks in addition to its own, as well as animation IP and other introduced brands. Each store has its own brand, and there are approximately 120 different ones. Lego, Transformers, Barbie, Star Wars, Disney Princess, Le Cube, VTech, Peppa Pig, My Little Pony, Hello Kitty...You can find literally every brand of toys here!

Address: Wangfujing Department Store F1, 255 Wangfujing Street, Dongcheng District, Beijing

Top Toy

The TOP TOY product range is highly compatible, with blind boxes, figures, constructed models, doll models, building blocks, sculptures, alloys, and popular toys falling under eight key categories. TOP TOY was inspired by Steven Spielberg's film "Ready Player One." In the film, more than 100 IPs and easter eggs are collected, covering all elements and numerous user groups. There is no conflict between the IPs, and each IP part is perfectly integrated. TOP TOY uses the film's premise to establish a multi-brand, multi-IP trendy play collecting ecology. TOP TOY also insists on opening stores in the form of a "combination of store and exhibition," cultivating a highly interactive and immersive entertainment experience, in order to match the "pleasure" consumption sought by the new generation of customers.

Address: 138 Wangfujing Street APM F2, Dongcheng District, Beijing

Seed Station

Seed Station is on the first floor of a historic district in Dongsi 10th Alley Unit. It's a vintage warehouse reminiscent of a European flea market. The owner acquires the contents from all over the world. Antiques, toys, tapes, postcards, vinyl records, periodicals and books, household things, and so on are all available. It is up to chance and fate whether you may find something you like here. Many stylish bars and cafés operators enjoy coming here to shop.

Address: Dongsi 10th Alley Unit, Dongsi 9th Alley, Dongcheng District, Beijing

POP MART

POP MART specializes on selling blind boxes. POP MART had 93 IPs as of June 30, 2020, including 12 own IPs, 25 exclusive IPs, and 56 non-exclusive Ips, covering campus style, steampunk, artists, flower girls, cheerful trains, astrological signs... Every year, Bubble Mart will release 5-8 Molly series, and a significant number of fans cannot help but purchase every time. Since April of this year, POP MART has released a slew of new products, including the SKULLPANDA series, Molly Okubo series, Dimoo series, Labubu SpongeBob SquarePants series, and so on, with the result that "sometimes a box is hard to find."

Address: 138-551 Wangfujing Street, Dongcheng District, Beijing

Translated by LUO Xiongwei

Edited by JIANG Yukun