The 7th Beijing International Tourism Commodities & Tourism Equipment Fair, (BITCF) hosted by Beijing Municipal Commission of Tourism Development, will be grandly held at China International Exhibition Center (old hall) in Beijing from October 20 to 22, 2018.

Covering an exhibition area of 20,000 square meters, the 3-day BITCF will gather about 1,000 companies from six countries and regions, 15 China’s provinces and cities and 16 districts of Beijing. The exhibits involve over 10,000 commodities such as gifts, technological and cultural products, tourism equipment, time-honored brands, tourism and leisure foods, tea industry and tea art and high-end tourism collections. It is expected to receive 120,000 people and more than 1,000 professional buyers.

The BITCF sets eight exhibit areas: Beijing area, provincial and city area, tourism cultural and creative area, time-honored brands area, characteristic tourism commodities area, the International Horticultural Exhibition area, tea and tourist culture theme area, and tea art area. The BITCF attracts famous cultural and creative companies to show cultural and creative products on site.

Meanwhile, the BITCF will host the award ceremony of the 15th “Beijing Gifts” Tourism Commodities Contest, in which multiple subject awards will be announced including gold award, silver award, copper award, excellence award and outstanding organization award. These awarded works will also be displayed on site.

At the same time, centering on hot topics such as market transformation of the awarded products, policy orientation of tourism commodities industry, development trend, products upgrading and innovation, online and offline interconnection model and marketing, One to One business discussions of “Beijing Gifts”, large professional forums and offline business activities will be held.

With the theme of “platform sharing and win-win cooperation” and principle of “quality goods displaying, exchanges expanding, cooperation strengthening and trade promotion”, the BITCF works to build three platforms. The platforms are for communication between the upper and lower parties of the tourism commodities industrial chain, business negotiation between the buyers and sellers of tourism commodities industry, and as a role model of the development of tourism commodities industry.

Based in Beijing and facing the country and the world, the BITCF will build a platform for sharing and win-win to be the “best in China and well-known in Asia”. It hopes to build a professional exhibition of tourism commodities featuring marketization, professionalization, globalization, and branding, making Beijing's tourism industry balanced and healthy development.