In the afternoon on June 21, “Charming Beijing” tourism promotion was held in Hanoi, Vietnam. Mr. Peng Shituan, Cultural Counselor of the Chinese Embassy in Vietnam, Ms. Nguyen Thi Thanh Huong, Deputy Director of the Vietnam National Administration of Tourism, delegation of the Beijing Municipal Commission of Tourism Development, and around 100 tourism and media practitioners of Vietnam attended the event

The event was inaugurated amid the performance of “Jasmine Flower", a classic Chinese folk music work.

In his speech, Mr. Peng Shituan said as the capital of China, Beijing is blessed with historical and cultural richness, ever-changing cityscape, and unique tourism resources. All these are appealing to tourists across the world.

Ms. Nguyen Thi Thanh Huong said China and Vietnam are good neighbors, and enjoy long-standing, close cooperation in economy, culture and other fields. Especially in tourism sector, the two countries are well-positioned for further cooperation, enhanced communication and exchange of passenger source. In recent years, the tourism cooperation between two sides has come a long way and both are ready to contribute to closer tourism communication and cooperation.

Wang Qing, Director of the Industrial Development and Promotion Division of the Beijing Municipal Commission of Tourism Development said Vietnam is a key member of ASEAN, and 2018 marks the 15th anniversary of China-ASEAN strategic partnership. Recent years have witnessed the ever-closer tourism cooperation between China and Vietnam, and steady increase in the number of swapped customers. Beijing is a classic cultural city, as well as a modern new city with vitality, and an international metropolis that is inclusive and open, billed as a “golden name card epitomizing the Oriental culture and the Chinese civilization”. The promotion event, aims to introduce China and Beijing to more Vietnamese people so that they will add Beijing to their tourism destination list.

Representatives of the head office of China Travel Service (CTS) introduced and promoted the features of Beijing study tour products, and brought intangible cultural heritage elements, central axis culture, and museum culture to the scene. Representatives of the overseas company of BTG International Travel & Tours introduced their inbound tourism offerings.

Representatives of Air China introduced the Beijing-Hanoi direct flight newly opened in June, as well as airline services between Beijing and Vietnam.

The promotion event culminated in a lottery activity, with prizes including Beijing-Hanoi round trip air tickets offered by Air China, and three-day experience tourism in Beijing offered by CTS MICE Service.

On the event, a Beijing tourism photo exhibition was arranged, displaying nearly 40 delicate photos of Beijing tourism, making visitors feel the charm of Beijing in close range. On the scene, visitors can also take pictures with photos of Beijing tourism spots, or take pictures in ancient costume of the Qing Dynasty. All these made the event more interactive and impressed the visitors deeply.

All the guests showed great interest in Beijing tourism resources and the featured products, as well as willingness to promote tourism cooperation between the two countries.

During the visit, delegation members of the Beijing Municipal Commission of Tourism Development also planned to discuss business with local tourism enterprises, so as to implement the “Global Distribution Partnership Program of Beijing Tourism”.